Life After Stroke (Social Media Campaign)
Since April 2023, I've been working with Stop Mo Studios to create pre-production work for their upcoming film 'Life After Stroke', a short animated film about the stories of stroke survivors. It'll use a hybrid animation style (2D animation with stop motion) and involve a team of animators who will work directly with stroke survivors to co-create the film.
I've created early concept art and animation for the film's fundraising campaign, but my main role has been creating the video content for the film's TikTok and Instagram accounts.
I have created daily posts for the TikTok account since May 2nd 2023, consisting of call to actions, film clips, behind the scenes footage and informative health facts about strokes and stroke awareness.
It has been very exciting to learn more about creating content for a short-form-video focused platform like TikTok, and I've learned about the type of content that performs well, keeps engagement and also pushes my editing skills to new levels.
The TikTok account is continuing to post daily at @lifeafterstrokefilm
The posts can broken down into different three types of video:
Did You Know By 2035:
1) Call To Action (CTA) Posts:
Name in the Credits Reward:
Kelly Animatic:
2) Animation & Behind The Scenes Posts:
Kingfisher Clip:
BE FAST Explained:
3) Stroke Awareness & Health Explainers:
Two Types of Stroke: